Mobile & Tablet Summit

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Consumers are now actually purchasing on their phones, not just browsing products – mobile transactions account for 30% of retailer revenues and top quartile retailers are seeing 40% of revenues from mobile. Surprisingly, these mobile purchases have shifted from tablets to smartphone in the last year – 66% of mobile transactions are now from smartphones. Retailers need a way to constantly evolve their mobile strategy as consumer mobile behavior rapidly changes. Are you maximizing your mobile browser opportunity today and prepared for the new mobile consumer trends over this next year? In this session you will:

• See actual 3000 retailer data that highlights % revenues, AOV, conversion rates and
quartile performance across tablets, Android, iPhone and retail / travel categories
• Learn how optimizing for mobile browsers produces 15-20% revenue uplift for retailers
• Understand how to marry mobile browser and desktop data for more reach and higher
conversions, as consumers will continually shift between desktop and mobile browser

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When customers download your app, chances are they have an awareness and the start of an affinity for your brand. How do you transform that into brand love? Learn how to move from download to relationship using mobile messaging. We'll share brand examples that create loyal customers.

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It’s no surprise that the retail industry has been going through some changes over the last decade. Changes in consumer behavior due to the rise of “the internet”, mobile devices, and ever-present connectivity have effectively turned the world of retail upside down and inside out. Today, customers need only travel to their pocket to reach a networked Shop Path of non-linear, time-shifted, micro-interactions with expectations of persistent state across all devices – and now our retail stores. The question is, how do we deliver a compelling experience that builds deeper connections with our customers regardless of where, when and how they want to interact with us?

• Pros and cons of "going responsive"; impact to both business and consumer, and identifying the
"right time"
• Leveraging non-standard, customer centric KPI's to measure micro-conversions to build
economic value and develop more meaningful relationships with our customers
• Re-thinking brick and mortar - the impact of mobile on customer expectations
• Taking a more holistic approach to evaluating the customer experience with consideration for
human expectations, feelings, perception, comprehension, objectives, and satisfaction.

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Mobile will drive $689 billion in sales to in-store purchases by 2016, will you be ready? Changing consumer behavior has fueled the collision between physical and digital creating a new retail revolution. Walk away with a plan to start measuring mobile's true impact on in-store sales and learn the secret to increasing in-store sales via mobile.

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Discover what steps Blinds.com took to go mobile and how it impacted the business of selling window coverings online. Through a combination of user studies, data analysis, and parsing the voice-of-the-customer, the answer was in plain sight but the last place you would have expected it to be.

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With mobile e-commerce on the rise, optimizing your mobile website and applications is critical to driving customer growth and revenue. Retail start-up DailyLook is leveraging an innovative Software-Defined Application Delivery solution to turbo-charge mobile website and application performance, increase in conversion rates, dramatically reduced bandwidth costs, and create great user experiences. This case study takes an in-depth look at their journey.

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Have you entered your nomination for the Mobile Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during a reception on February 19th. Nominees will present their amazing programs during the conference!

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Kick start the conference with tons of retail contacts. Meet with retailers who are in similar size organizations to network and discuss challenges (and solutions). Spaces are limited for each workshop. 1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly 2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel 3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect 4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide

Kick start the conference with tons of retail contacts. Meet with retailers who are in similar size organizations to network and discuss challenges (and solutions). Spaces are limited for each workshop.

1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly

2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel

3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect

4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot
Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide