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Lisa Archambault

Head of Demand Generation Marketing
Zappos.com

Lisa Archambault is a leading interactive marketing and media professional based in Las Vegas, spanning over 15 years of digital experience with well-known brands in hospitality, entertainment and technology. Lisa began her digital career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com . Currently she oversees the demand generation channels for Zappos.com , as well as their 6pm.com and ZapposCouture.com sites. Lisa and her team are responsible for all digital marketing and advertising efforts across web and mobile devices, as well as broadcast and addressable TV. She and team cover the entire purchase funnel – from brand awareness, through mid-funnel prospecting, to lower funnel retargeting.

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Mobile & Tablet Summit

Monday, May 2nd, 2016

11:55 Keynote: Making The Cross-Device Shopping Experience Work: A Zappos Holiday Case Study

From desktops to tablets to smartphones -- technology impacts the way we shop. From surprising facts about mobile usage, to the impact of tablets on transactions, to the emergence of the “always on” shopper -- Zappos will examine today’s consumer – and what they discovered this past holiday season.