Mobile & Tablet Summit

08:40 - 09:10 Networking Breakfast & Registration


09:10 - 09:20 Welcome Remarks & Benchmarking Study


09:20 - 09:35 Chairperson’s Opening Remarks for Mobile Summit

Jason Weaver - CEO Spendsetter
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Jason Weaver

CEO
Spendsetter

09:35 - 10:00 Keynote: Developing An Optimal Multi-Screen Approach To Increase Conversion And Retention

Greg Hintz - GM Tiny Prints
Online consumers shop using different devices and still expect the same great experience regardless of the device they are using. Based on the comprehensive and completely interoperable multi-screen experience Tiny Prints has built in the personalized stationery and gifts space, this session will help you understand the key questions that need to be answered before deciding on your multi-screen approach. You will also learn best practices on how to utilize a comprehensive multi-screen experience to grow conversion and retention as well as the best ways to measure and then iterate on these improvements.

An overview of data and trends showing the accelerated migration from the single-device to
multi-device world we now live in
A comprehensive list of questions that need to be answered before undertaking a conversion
to a multi-platform experience
Best practices on how to create a seamless and high converting multi-device experience for
your customers
Some tools and methods to accurately measure and optimize conversion and retention once
you launch a comprehensive multi-device experience
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Greg Hintz

GM
Tiny Prints

This jam-packed interactive panel delves into specific strategies to help support mobile conversion opportunities. Given the level of investment required to sustain both apps and a mobile site, our mobile leaders present their mobile initiatives, focusing on obtaining conversions on these devices.


What’s your strategy for your site vs. your app?
How are you merchandising your site?
What’s the purpose of the mobile site vs. the app within your strategy?
How are you driving customers to your app? What customer segments are “app” customers vs. m.site visitors?
How is traffic shifting from desktop to mobile?
What role does social play within your mobile strategy?
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Jeff Klonowski

Director Digital Retail – Mobile & Business Development
REI

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Samantha Lee

Senior Director eCommerce & Customer Experience
bebe Inc.

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Brad Dolian

Mobile Marketing Manager
Cabela's

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Arish Ali

Co-founder
Skava

10:35 - 11:00 Keynote: In The Palm Of Your Hand: Why 2015’s Biggest Mobile Commerce Opportunity May Be Smaller Than You Think

Jason Morse - VP Mobile Product Criteo
Consumers are now actually purchasing on their phones, not just browsing products – mobile transactions account for 30% of retailer revenues and top quartile retailers are seeing 40% of revenues from mobile. Surprisingly, these mobile purchases have shifted from tablets to smartphone in the last year – 66% of mobile transactions are now from smartphones. Retailers need a way to constantly evolve their mobile strategy as consumer mobile behavior rapidly changes. Are you maximizing your mobile browser opportunity today and prepared for the new mobile consumer trends over this next year? In this session you will:

• See actual 3000 retailer data that highlights % revenues, AOV, conversion rates and
quartile performance across tablets, Android, iPhone and retail / travel categories
• Learn how optimizing for mobile browsers produces 15-20% revenue uplift for retailers
• Understand how to marry mobile browser and desktop data for more reach and higher
conversions, as consumers will continually shift between desktop and mobile browser

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Jason Morse

VP Mobile Product
Criteo

11:00 - 11:25 Keynote: Digitizing The Customer Retail Journey

Frederick Lecoq - S.V.P. Marketing & E-Commerce FGL Sports
FGL Sports' premier banner, Sport Chek, has begun breaking ground in the emerging world of digital retail. Charged by its parent company, Canadian Tire Corporation, Sport Chek has embarked on a multi-year initiative to digitize its retail stores and provide customers with a personalized and interactive shopping experience. For example, In-store sales were up 14%. Products that were specifically featured grew 34%. Sales in the second week were up 17%, demonstrating the power of digital marketing to be dynamic and flexible. 98% increase in ecommerce revenues and 39% increase in online traffic.

Learn how Sport Chek is combining the best brands and active lifestyle advisors in sporting goods, breathtaking digital signage, and innovative services in an effort to deliver a world-class retail environment that breaks through the competitive market.

How to create value in the customer experience
How to increase online traffic and online in-store sales revenue
How to replace print flyers with digital marketing

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Frederick Lecoq

S.V.P. Marketing & E-Commerce
FGL Sports

11:25 - 12:20 Coffee & Refreshments


12:20 - 11:55 APP LOVE: From Flirting To Happily Ever After. How Mobile Messaging Can Help Keep Mobile Relationship Going Strong

Alyssa Meritt - Head of Strategic Consulting Urban Airship
When customers download your app, chances are they have an awareness and the start of an affinity for your brand. How do you transform that into brand love? Learn how to move from download to relationship using mobile messaging. We'll share brand examples that create loyal customers.
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Alyssa Meritt

Head of Strategic Consulting
Urban Airship

11:55 - 12:45 Keynote: Making The Cross-Device Shopping Experience Work: A Zappos Holiday Case Study

Lisa Archambault - Head of Demand Generation Marketing Zappos.com
From desktops to tablets to smartphones -- technology impacts the way we shop. From surprising facts about mobile usage, to the impact of tablets on transactions, to the emergence of the “always on” shopper -- Zappos will examine today’s consumer – and what they discovered this past holiday season.

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Lisa Archambault

Head of Demand Generation Marketing
Zappos.com

12:45 - 13:10 Customer-Centric Responsible Design - Embracing The Hyper-Connected Consumer and Omnichannel, Multi-Device Retail Experience

Mike Pitone - Sr. Manager Product Management & User Experience Urban Outfitters
It’s no surprise that the retail industry has been going through some changes over the last decade. Changes in consumer behavior due to the rise of “the internet”, mobile devices, and ever-present connectivity have effectively turned the world of retail upside down and inside out. Today, customers need only travel to their pocket to reach a networked Shop Path of non-linear, time-shifted, micro-interactions with expectations of persistent state across all devices – and now our retail stores. The question is, how do we deliver a compelling experience that builds deeper connections with our customers regardless of where, when and how they want to interact with us?

• Pros and cons of "going responsive"; impact to both business and consumer, and identifying the
"right time"
• Leveraging non-standard, customer centric KPI's to measure micro-conversions to build
economic value and develop more meaningful relationships with our customers
• Re-thinking brick and mortar - the impact of mobile on customer expectations
• Taking a more holistic approach to evaluating the customer experience with consideration for
human expectations, feelings, perception, comprehension, objectives, and satisfaction.


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Mike Pitone

Sr. Manager Product Management & User Experience
Urban Outfitters

13:10 - 14:10 Lunch & Networking For All Attendees With Introductory Presentation - “Mobile Drives Billions to In-Store Sales - Are You Ready?”

Aurelie Guerrieri - GM North America MobPartner
Mobile will drive $689 billion in sales to in-store purchases by 2016, will you be ready? Changing consumer behavior has fueled the collision between physical and digital creating a new retail revolution. Walk away with a plan to start measuring mobile's true impact on in-store sales and learn the secret to increasing in-store sales via mobile.
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Aurelie Guerrieri

GM North America
MobPartner

14:10 - 14:35 Uncovering What Your Mobile Customer Really Wants

Ryan Marfone - User Experience Manager Mobile Blinds.com
Discover what steps Blinds.com took to go mobile and how it impacted the business of selling window coverings online. Through a combination of user studies, data analysis, and parsing the voice-of-the-customer, the answer was in plain sight but the last place you would have expected it to be.
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Ryan Marfone

User Experience Manager Mobile
Blinds.com

14:35 - 15:00 Closing The Retail Revenue Gap On Mobile: Dailylook Case Study

David Hsieh - VP Marketing Instart Logic Eric Marston - CTO & Co-Founder DailyLook

With mobile e-commerce on the rise, optimizing your mobile website and applications is critical to driving customer growth and revenue. Retail start-up DailyLook is leveraging an innovative Software-Defined Application Delivery solution to turbo-charge mobile website and application performance, increase in conversion rates, dramatically reduced bandwidth costs, and create great user experiences. This case study takes an in-depth look at their journey.
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David Hsieh

VP Marketing
Instart Logic

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Eric Marston

CTO & Co-Founder
DailyLook

15:00 - 15:25 Spearheading The Omnichannel Transformation

Mark Chitwood - Agile Product Manager Autotrader.com
The new mandate for every digital business is to create compelling, rich customer experiences, and those brand touchpoints are expected to cross seamlessly into the many channels where a shopper can engage. AutoTrader.com has been reshaping its focus to fit this omnichannel world, and in this session you’ll hear how the company is transforming.



AutoTrader.com is reshaping product development to build omnichannel solutions
Incredible growth in mobile has shifted the way our shoppers and customers value us
Transitioning to an agile organization has played a significant role in channel alignment

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Mark Chitwood

Agile Product Manager
Autotrader.com

15:25 - 15:55 Afternoon Coffee & Refreshments


15:55 - 16:30 Mobile Convergence: Inspiring A New Trend Of Customer Experiences And Applications

Pinny Gniwisch - EVP Business Development Delmar Jewerly
Retailers are looking to mobile providers to guide their decision
making and ensure that the purchase and implementation of mobile solutions
is seamless. How can yo create best practices that help drive more traffic and higher conversions?

How to develop a mobile platform that is more friendly and attractive
The impact & execution of mobile commerce
Assessing how mobile commerce will impact consumer behaviour
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Pinny Gniwisch

EVP Business Development
Delmar Jewerly

16:30 - 17:00 Mobile Best-In-Class Award Winner Presentations

Umair Ahmed - Product Manager Mobile Staples Inc.
Have you entered your nomination for the Mobile Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during a reception on February 19th. Nominees will present their amazing programs during the conference!
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Umair Ahmed

Product Manager Mobile
Staples Inc.

17:00 - 17:15 Conclusion Of Mobile & Tablet Summit


17:15 - 17:59 Retailer-Only Networking: Meet With Retail Peers From Similar Sized Organizations – Find Your Match

Kick start the conference with tons of retail contacts. Meet with retailers who are in similar size organizations to network and discuss challenges (and solutions). Spaces are limited for each workshop. 1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly 2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel 3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect 4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide

17:59 - 18:00 Conclusion Of Retailer-To-Retailer Networking Workshops

Kick start the conference with tons of retail contacts. Meet with retailers who are in similar size organizations to network and discuss challenges (and solutions). Spaces are limited for each workshop.

1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly

2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel

3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect

4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot
Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide

18:00 - 19:00 eTail Official Welcome Reception For All Attendees Sponsored by Certona


19:00 - 23:59 Registration Closed