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Jason Morse

VP Mobile Product
Criteo

Jason leads Criteo's mobile product development, strategy and execution. Prior to Criteo, Jason ran Google's APAC mobile display product management team based in Tokyo. Jason joined Google though the acquisition of AdMob, where he was responsible for all aspects of the company's publisher product line including analytics and core revenue optimization tools for iPhone, Android and mobile web. Prior to AdMob, Jason spent five years at Yahoo! where he managed their global mobile browsing initiatives.

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Mobile & Tablet Summit

Monday, May 2nd, 2016

10:35 Keynote: In The Palm Of Your Hand: Why 2015’s Biggest Mobile Commerce Opportunity May Be Smaller Than You Think

Consumers are now actually purchasing on their phones, not just browsing products – mobile transactions account for 30% of retailer revenues and top quartile retailers are seeing 40% of revenues from mobile. Surprisingly, these mobile purchases have shifted from tablets to smartphone in the last year – 66% of mobile transactions are now from smartphones. Retailers need a way to constantly evolve their mobile strategy as consumer mobile behavior rapidly changes. Are you maximizing your mobile browser opportunity today and prepared for the new mobile consumer trends over this next year? In this session you will:

• See actual 3000 retailer data that highlights % revenues, AOV, conversion rates and
quartile performance across tablets, Android, iPhone and retail / travel categories
• Learn how optimizing for mobile browsers produces 15-20% revenue uplift for retailers
• Understand how to marry mobile browser and desktop data for more reach and higher
conversions, as consumers will continually shift between desktop and mobile browser