eTail West 2015 (past event)
February 17 - 20, 2015
1-888-482-6012
Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business
Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization
Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line
Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game
Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business
Email Optimization Summit: Content, Design, Mobile, & CRM
Web Design & Merchandising Summit
Mobile & Tablet Summit
08:20 - 09:00 Networking Breakfast For All Attendees
09:00 - 09:15 Chairperson’s Remarks
Chairperson’s Remarks - Social Annex
09:15 - 09:50 Keynote Mobile Conversions Panel Discussion: Mobile Strategies That Deliver Conversions
Mobile commerce is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, as well as executive your strategy effectively? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today; spanning resource allocation to execution.
• What is your mobile strategy and how did you execute that strategy?
• What is the value of a mobile app to your organization? What about a mobile site?
• How does the app solve a customer problem in a way that a mobile web experience
potentially can’t? Can the two work in tandem?
potentially can’t? Can the two work in tandem?
• How are you staffing for mobile and managing your resources?
• And the incremental value over and above the mobile website- is it there?
• What returns have you seen?
Robert Clarkson
VP, GM of N.A. Large Enterprise Sales and Retail SolutionsPayPal North America
09:50 - 10:05 Where Form Meets Function: Ditching Manual Reporting For Real-Time Insights
As an innovative bag designer, Ogio knows all about the intersection of form and function. So when it came to making sense of all their business data, they needed a solution as intuitive as it was insightful. Join Domo chief advocate Chris Wintermeyer for a discussion about how Ogio took their reporting into the future, and made a lot of people “giddy" along the way.
10:05 - 10:30 Keynote: Structuring An eCommerce Department Within A Retail Organization
Regardless of level - executive or entry level - there are paradigms that will be encountered within an organization that are inevitable. The only way to encounter these are to, frankly, screw up - so this session will help prevent that.
• Inter department relationships and the most important ones - from the top down.
• Inevitable conflicts they should be prepared to encounter.
• Managerial techniques based on personality types.
10:30 - 11:00 Pre-Lunch Networking & Refreshment Break
11:00 - 11:25 Keynote: Moving From "Big Data" To Actionable Customer Analytics
How can you go from a post-purchase data warehouse to real-time personalization? Brandon tackles taking “big data” and turning that data into actionable insights for your business in this keynote session.
• Understanding data warehousing and how and what you should track
• Making the transition from post purchase data to post purchase web analytics
• Learn how to get a complete view of each customer
• Utilizing customer analytics to personalize the on-site buying experience
11:25 - 11:40 Myths About Personalization
Learn about the latest technology innovations in this high impact presentation.
11:40 - 12:05 Keynote: The Future Of Social Commerce
Social commerce – the intersection of social discovery, social networking, and mobile commerce – will be the biggest trend impacting retail in 2015 and beyond. In many ways, social commerce is the natural evolution of the recent trends of big data, social, mobile, and customer-centricity. The session will focus on this evolution, the current (constantly shifting) landscape, and the incredible possibilities that will impact all brands and especially etailers in the years to come. You’ll also get an inside look into how Ideally, Inc. is transforming the way consumers and brands connect and transact.
12:05 - 13:05 “Meet And Eat” Lunch & Networking For All Attendees
13:05 - 13:30 The New Language Of Consumer Engagement
The sheer volume of images generated on social media proves that they are now core to the social experience. Consumers are generating 2.5 billion images every week with Facebook and Instagram alone. Combine those numbers with Pinterest, Tumblr and other social commerce sites, and it’s clear that consumers would rather communicate with imagery to describe the things they covet (a la Pinterest) and those things in action (a la Instagram). How can a digital marketer find success in this new world of marketing without words? In this session, we'll discuss this shift in consumer behavior, highlighting its impact on brands and retailers using real-life case studies. Jencey explains why images are the new currency of social engagement and the tools available to unlock these visual conversations and market with images at a social scale. In addition, attendees will learn how having visual conversations can humanize your brand and help evolve from transactional relationships with consumers to emotional relationships with their fans.
• Understand the common mistakes when marketing on visual networks, focusing on Instagram.
• Learn why User Generated Content is crucial to brands and how to monitor and activate followers.
• Realize the significance of authenticity and evolving your “brand voice” through imagery
• Understand the common mistakes when marketing on visual networks, focusing on Instagram.
• Learn why User Generated Content is crucial to brands and how to monitor and activate followers.
• Realize the significance of authenticity and evolving your “brand voice” through imagery
13:30 - 14:10 Panel Discussion: Social Media Campaigns – Reviewing Paid and Unpaid Media
Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Social advertising still has untapped potential, and our senior executives come together to review the keys to their successful campaigns and most importantly, what’s working and driving sales in terms of paid and unpaid media.
• How is your brand using social media?
• What has had the best ROI for you in terms of doing social media (paid or unpaid)?
• Have you ever run paid social media campaigns?
What are your goals when running paid social media campaigns?
What are your goals when running paid social media campaigns?
• Who runs your paid social media campaigns? The same people who run your SEM/SEO?
• How does your brand handle reputation management and social listing on social?
• Where are your big bets for social in the future?
• Any key obstacles or successes you’ve had?
