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Blake Clark

Director Product Management & Mobile GM
Travelocity

As the Director of Product Management and Mobile GM at Travelocity, Blake leads the business strategy and execution for Travelocity's mobile channel. This includes mobile apps, mobile responsive web, and all mobile marketing efforts (including handling the Roaming Gnome's cell phone bill, which is large).

Blake has been innovating in mobile commerce for over 10 years, including his time at start ups, like Handango where he was a product owner pioneering mobile application sales. During this time Blake launched a number of app stores for clients like: Sony Ericsson, Research in Motion, and Nokia.

Prior to his role at Travelocity, Blake was responsible for mobile product strategy and delivery at GameStop, where he focused on m-commerce and extending mobile experiences into GameStop's very successful retail locations for their millions of passionate gaming customers.

Follow Blake @BlakeClark

Check out the incredible speaker line-up to see who will be joining Blake.

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Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

09:15 Keynote Mobile Conversions Panel Discussion: Mobile Strategies That Deliver Conversions

Mobile commerce is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, as well as executive your strategy effectively? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today; spanning resource allocation to execution.

• What is your mobile strategy and how did you execute that strategy?

• What is the value of a mobile app to your organization? What about a mobile site?

• How does the app solve a customer problem in a way that a mobile web experience
potentially can’t? Can the two work in tandem?

• How are you staffing for mobile and managing your resources?

• And the incremental value over and above the mobile website- is it there?

• What returns have you seen?