eTail West 2015 (past event)
February 17 - 20, 2015
1-888-482-6012
Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization
Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization
Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line
Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game
Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business
Email Optimization Summit: Content, Design, Mobile, & CRM
Web Design & Merchandising Summit
Mobile & Tablet Summit
07:50 - 08:20 Networking Breakfast & Registration
08:20 - 08:30 Welcome Remarks & Benchmarking Study
08:30 - 08:45 Chairperson’s Opening Remarks for Search Summit
08:45 - 09:10 Keynote: This Is How To Run An Efficient SEM Program
Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem). And you’ll uncover a unique way to execute budget planning (i.e. you should not have a budget, just performance goals!).
09:10 - 09:45 PLA Keynote Panel Discussion: What Works Today And What Doesn’t
There are more questions that answers when it comes to executing a successful PLA campaign, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds. Potential topics to be covered include:
• What works today in terms of managing your feeds?
• What do they do to the rest of your advertising?
• How are your Google adwords being affected in terms of performance?
• Are they bringing in more sales than expected?
09:45 - 11:05 Interactive Roundtables
Get Your Challenges Solved By Expert Roundtable Moderators From:
Table 1: Novel Search Strategies To Outperform The Competition
Moderator: Joe Herne, EVP NA Operations, YourAmigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com
Table 2: Maximizing the Value of SERP: 5 Proven Strategies for Retail Search Marketers
Moderator: Udayan Bose, Founder and Chief Executive, NetElixir
Retail Moderator: Limin Zhao: Senior Manager of Global Paid Search, Lenovo
Table 3: Latest Advancements in Organic Search and How to Keep Up With the Algorithms
Moderator: Jason Campbell, SVP, SearchDex
Retail Moderator: Jamie Keaney, Manager of eCommerce, SEO, DICK's Sporting Goods
Table 4:
Table 3: Latest Advancements in Organic Search and How to Keep Up With the Algorithms
Moderator: Jason Campbell, SVP, SearchDex
Retail Moderator: Jamie Keaney, Manager of eCommerce, SEO, DICK's Sporting Goods
Table 4:
Moderator: Denis Coombes, Director of Sales, ROI Revolution
Retail Moderator: Alison French, Senior eCommerce Manager, DJO Global
Table 5: How Will Search Evolve In 2015?
Moderator: Chris Chang, Director Of Client Services, EliteSEM
Retail Moderator: Luke Peters, CEO, Air-n-Water
Table 6: Winning at Google Shopping; Three Ways To Amp Up Your Product Listing Ad Strategy In 2015
Moderator: Steve Tutelman, Senior Vice President, Corporate Development, Sidecar
Retail Moderator: Vishal Agarwal, EVP & Chief Marketing Officer, Nomorerack.com Inc.
Table 7: Data Driven Performance Marketing – “Search And Beyond”
- What Works and What Doesn't?
Moderator: Daniel Owen, VP Search, Direct Agents
Retail Moderator: Kathleen Chambard, Director Digital Marketing, Scholastic
11:05 - 11:30 Morning Coffee & Refreshments
11:30 - 12:15 Digital Budget Panel Discussion: Setting Optimal Digital Marketing Budgets
Budget allocation is top of mind for all retail executives – especially when looking at acquisition channels that take up a significant portion of the budget. Our panelists from media and retail discuss how to optimize your budget – what to test, budget challenges, and offer defined solutions to ensure you can maximize your budget.
• How do you set your digital marketing budgets?
• What’s your schedule and thoughts on testing new channels?
Is it something you look to do regularly? Are you the first to test?
What kind of results do you need to see to keep new campaigns going?
Is it something you look to do regularly? Are you the first to test?
What kind of results do you need to see to keep new campaigns going?
• Challenges or successes you’ve had in budgeting?
• How rigid or flexible is your budget structure?
• Do you give your agency a budget to spend (if you’re using an agency) or do you ask for
their help in setting a budget?
their help in setting a budget?
12:15 - 13:00 SEARCH WORKSHOP: Making Your Site Lean And Ready To Fight Using Google Webmaster Tools
A common issue facing retailers today is SEO knowledge and leadership. Learn new methods for developing scalable SEO strategies as users shift their attention from desktop to mobile and into multiple channels. Understand how Edmunds.com has adapted large scale strategies that were developed AT&T, YellowPages, SPIN, and eHow for something that fits the Edmunds car shopping space.
Also discover practical uses of data Google provides in order to enhance your understanding of the growing complexity of searcher behavior. Your site URL could be selected for a live audit and review by the panelists during this interactive workshop.
13:00 - 14:00 Lunch, Networking & Introductory Presentation “Improve Paid Search Performance By Avoiding The Top 8 Mistakes Retailers Make
To kick off lunch, you’ll receive an informative presentation. Paid search is a critical traffic source for e-commerce retailers. With increasing competition many retailers fall victim to common mistakes that drive up costs and handicap the performance of their paid search campaigns. In this session, you’ll identify the eight biggest mistakes commonly made in retail AdWords campaigns, and provide strategies for avoiding them to help ensure you get the most possible value from paid search.
14:00 - 15:00 Interactive Roundtables
Get Your Challenges Solved By Expert Roundtable Moderators From:
Table 1: Novel Search Strategies To Outperform The Competition
Moderator: Joe Herne, EVP NA Operations, YourAmigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com
Table 2: Maximizing the Value of SERP: 5 Proven Strategies for Retail Search Marketers
Moderator: Udayan Bose, Founder and Chief Executive, NetElixir
Retail Moderator: Limin Zhao: Senior Manager of Global Paid Search, Lenovo
Table 3: Latest Advancements in Organic Search and How to Keep Up With the Algorithms
Moderator: Jason Campbell, SVP, SearchDex
Retail Moderator: Jamie Keaney, Manager of eCommerce, SEO, DICK's Sporting Goods
Table 3: Latest Advancements in Organic Search and How to Keep Up With the Algorithms
Moderator: Jason Campbell, SVP, SearchDex
Retail Moderator: Jamie Keaney, Manager of eCommerce, SEO, DICK's Sporting Goods
Table 4:
Moderator: Denis Coombes, Director of Sales, ROI Revolution
Retail Moderator: Alison French, Senior eCommerce Manager, DJO Global
Table 5: How Will Search Evolve In 2015?
Moderator: Chris Chang, Director Of Client Services, EliteSEM
Retail Moderator: Luke Peters, CEO, Air-n-Water
Table 6: Winning at Google Shopping; Three Ways To Amp Up Your Product Listing Ad Strategy In 2015
Moderator: Steve Tutelman, Senior Vice President, Corporate Development, Sidecar
Retail Moderator: Vishal Agarwal, EVP & Chief Marketing Officer, Nomorerack.com Inc.
Table 7: Data Driven Performance Marketing – “Search And Beyond”
- What Works and What Doesn't?
Moderator: Daniel Owen, VP Search, Direct Agents
Retail Moderator: Kathleen Chambard, Director Digital Marketing, Scholastic
15:00 - 15:25 Search Experience Optimization At Walgreens
Search Experience Optimization. What is it? In this dynamic presentation, you’ll learn the definition of Search Experience Optimization and how it works, as well as how the shift to Search Experience Optimization is essential to building a sustainable and predictable revenue stream from the search engines.
• A background of the changing landscape as it relates to the skill sets required to succeed in
SEO now and in the future
• The positive impact of search experience optimization on the marketing channel mix
• Obtaining support at the C-Level for implementing a Search Experience Optimization
program
15:25 - 15:55 Afternoon Coffee & Refreshments
15:55 - 16:25 Programmatic Panel Session: Examining Challenges And Opportunities Within Programmatic Buying
Programmatic is widely regarded as the future direction of media buying, but there are a number of challenges that retailers still face when trying to execute their programs. Our panelists discuss how to get the results you are looking for, and how to work through those challenges in an effective and efficient way.
• What are your challenges in terms of programmatic buying?
• How have attribution challenges impacting your spend?
• How are you making sense of your buys and their impact to revenue?
• What opportunities exist within programmatic and how can you take advantage of them?
16:25 - 16:40 eTail Best-In-Class Award Finalists Presentations
Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during a reception on February 19th. Nominees will present their amazing programs during the conference!
16:40 - 16:55 eTail Best-In-Class Award Finalists Presentations
Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during a reception on February 19th. Nominees will present their amazing programs during the conference!
16:55 - 17:10 eTail Best-In-Class Award Finalists Presentations
Have you entered your nomination for the Search Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during a reception on February 19th. Nominees will present their amazing programs during the conference!
17:10 - 17:15 Conclusion of Search Summit
17:15 - 17:59 Retailer-Only Networking: Meet With Retail Peers From Similar Sized Organizations – Find Your Workshop
Kick start the conference with tons of retail contacts. Meet with retailers who are in similar size organizations to network and discuss challenges (and solutions). Spaces are limited for each workshop.
1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly
2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel
3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect
4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot
Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide
1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly
2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel
3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect
4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot
Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide
17:59 - 18:00 Conclusion Of Retailer-To-Retailer Networking Workshops
Kick start the conference with tons of retail contacts. Meet with
retailers who are in similar size organizations to network and discuss
challenges (and solutions). Spaces are limited for each workshop.
1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly
2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel
3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect
4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot
Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide
1. 0-25 million in online revenues – Hosted By Brandon Finch, Director eBusiness, Jelly Belly
2. 25 – 100 million in online revenues – Hosted By Shana Kelly, Digital Marketing Manager, Black Lapel
3. 100 – 500 million in online revenues – Hosted By Jodi Kahn, Chief Consumer Officer, FreshDirect
4. 500 million in online revenues – Hosted By Traci Inglis, VP CRM and Research, JustFab, Sean Popen, Sr Director, Ecommerce Marketing, Office Depot
Danielle Harvey, Director Customer Insight and Optimization, Wyndham Worldwide