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Jeff McRitchie

VP Marketing
MyBinding.com

Jeff McRitchie is responsible for all aspects of marketing at MyBinding.com, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand. Jeff regularly speaks on topics related to SEO, content marketing and online retailing. During 2014, Jeff helped MyBinding to successfully replatform their site to Magento Enterprise leading to additional growth in both traffic and revenue.

Follow Jeff @jdmcritchie

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016

09:10 PLA Keynote Panel Discussion: What Works Today And What Doesn’t

There are more questions that answers when it comes to executing a successful PLA campaign, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds. Potential topics to be covered include:

• What works today in terms of managing your feeds?

• What do they do to the rest of your advertising?

• How are your Google adwords being affected in terms of performance?

• Are they bringing in more sales than expected?

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

17:15 Structuring Your Site For Success: Strategies For Explosive Growth

Discover new and creative ways to drive explosive growth for your organization. This session will provide real life examples that you can put into practice today. See new strategies how to leverage your content to identify awesome opportunities for incremental traffic and revenue and make your team look like rock stars. Learn how to harness the power of your ecommerce platform to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.

Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

15:30 Platforming Pitfalls: Real Life Lessons To Make Your Next Replatform Project A Success

Replatforming your online store is a massive undertaking and carries a great deal of risks. In 2015 MyBinding was able to replatform and redesign their site in approximately 6 months, stayed on budget and I was immediately able to grow traffic and sales post launch.

Discover real life tips for making your next replatform project a success. There will be problems. However, it is possible to finish on time, stay on budget and find immediate growth. Come and learn how.

• Looking for an agency or partner? Discover questions you should ask before you ever begin your project

• Finishing on Time: Learn tips for completing your project on time

• Staying on Budget: Tips for staying on budget during the platforming process

• Launching with Success: Keeping your traffic, minimizing launch problems and growing your business