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Ian MacDonald

Head of eCommerce
Silver Star Brands

Ian joins Silver Star Brands (formerly Miles Kimball) after 2.5 years with PartySuppliesDelivered. Ian helped launch and grow to profitability a new party supplies business unit within USMattress.com. Previous to that he had a short stint at a cataloger. Ian spent the previous 10 year transitioning CenturyNovelty from a struggling bricks-and-mortar into a profitable and growing etailer (also of the party supplies variety).

Follow Ian @MilesKimball1

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016

09:10 PLA Keynote Panel Discussion: What Works Today And What Doesn’t

There are more questions that answers when it comes to executing a successful PLA campaign, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds. Potential topics to be covered include:

• What works today in terms of managing your feeds?

• What do they do to the rest of your advertising?

• How are your Google adwords being affected in terms of performance?

• Are they bringing in more sales than expected?

Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

15:00 Marketplace Panel Discussion: The Debate Continues: Pros, Cons and Pitfalls To Avoid

Participation in marketplaces can be a difficult decision for retailers, considering the profit margins in certain instances. Our panelist have successfully navigated marketplaces, and share key learnings from their experiences in this Q&A driven session. Learn the specifics to control your brand message and receive an ROI after leaving this session.

• What marketplaces do you participate in? Why did you make the choice to use a marketplace?

• Do you think the effort justified the return in terms of involvement?

• How can you grow your business on marketplaces?

• Was the marketplace what it was advertised to be?

• In terms of advertising and brand presentation, do you find it time consuming? Do you think you have enough control in these areas?