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Nicholas Gadacz

Director of SEM, Walmart Labs
Walmart.com

Nicholas manages the SEM team for Walmart Labs. This consists of a team of developers who write an internal tool and a group of portfolio analysts to run the campaigns. His specialty is building in-house search platforms by creating an unique blend of in-house technology to solve specific business problems. Previous to Walmart Nicholas was a director of Product for Marin software, and ran all of online acquisition at CafePress

Check out the incredible speaker line-up to see who will be joining Nicholas.

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Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016

08:45 Keynote: This Is How To Run An Efficient SEM Program

Want to grow the revenue your SEM department generates with less investment? This session addresses the core problem with most search departments (which is an organization problem). And you’ll uncover a unique way to execute budget planning (i.e. you should not have a budget, just performance goals!).

09:10 PLA Keynote Panel Discussion: What Works Today And What Doesn’t

There are more questions that answers when it comes to executing a successful PLA campaign, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds. Potential topics to be covered include:

• What works today in terms of managing your feeds?

• What do they do to the rest of your advertising?

• How are your Google adwords being affected in terms of performance?

• Are they bringing in more sales than expected?