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Andre Golsorkhi

CEO
Sidecar

Serial entrepreneur Andre Golsorkhi is the founder and CEO of Sidecar. Previously, Andre was the CEO and Founder of Snipi, Inc. a patented system for people to save their interests while browsing anywhere online. Snipi was featured on the front page of the Wall Street Journal and established partnerships with the world’s leading retail and entertainment brands.

Prior to Snipi, Andre was the President, CEO and Founder of Omeda Design + Technology, which offered design and web application services. From its origins in 2003, Omeda’s client roster grew to include Fortune 500 and similarly substantial entities such as IMAX Corporation, Boyd Gaming, and other private and public organizations.
While he was still in college, Andre recognized the growing interest in portable physician scheduling and billing solutions and, developed MediLync—a proprietary handheld patient scheduling and billing solution housed in PDAs. At the time, MediLync became one of the most widely used mobile solutions among small physician practices. The MediLync technology was acquired in 2004.

Check out the incredible speaker line-up to see who will be joining Andre.

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Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016

09:10 PLA Keynote Panel Discussion: What Works Today And What Doesn’t

There are more questions that answers when it comes to executing a successful PLA campaign, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds. Potential topics to be covered include:

• What works today in terms of managing your feeds?

• What do they do to the rest of your advertising?

• How are your Google adwords being affected in terms of performance?

• Are they bringing in more sales than expected?