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Hank Grossman

Director Global Digital Marketing
IHG

Hank Grossman is Director of Global Digital Marketing at IHG (InterContinental Hotels Group). The company franchises, leases, manages or owns more than 4,700 hotels and 690,000 guest rooms in nearly 100 countries under various brands, including InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, EVEN Hotels, and HUALUXE Hotels and Resorts. Hank is responsible for leading IHG's global performance marketing program as well as driving global strategy for key digital marketing initiatives.

Hank Grossman has more than 15 years experience in the digital marketing space working for various startups, agencies and well known brands. Prior to IHG, Hank spent three years as a Group Account Director at 360i, an award-winning digital marketing agency, leading the Capital One digital media account. Earlier in his career, Hank worked as a Financial Analyst in Leveraged Finance at Morgan Stanley and UBS.

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Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016

15:55 Programmatic Panel Session: Examining Challenges And Opportunities Within Programmatic Buying

Programmatic is widely regarded as the future direction of media buying, but there are a number of challenges that retailers still face when trying to execute their programs. Our panelists discuss how to get the results you are looking for, and how to work through those challenges in an effective and efficient way.

• What are your challenges in terms of programmatic buying?

• How have attribution challenges impacting your spend?

• How are you making sense of your buys and their impact to revenue?

• What opportunities exist within programmatic and how can you take advantage of them?