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Jarrad Berman

Director Digital Marketing
Intermix

Jarrad Berman is an e-commerce and marketing executive with 10+ years’ experience growing both start-ups and established brands. Currently he is the Director of Digital Marketing at INTERMIX.

Established in 1993, INTERMIX is a multi-brand women's specialty retailer that offers a curated mix of emerging and established designers uniquely styled within its intimate boutiques and e-commerce property. Berman oversees digital marketing and acquisition, loyalty, CRM and analytics for intermixonline.com and 40+ stores across the U.S. and Canada.

Prior to INTERMIX, Berman was Director, eCustomer Acquisition at Rodale Inc. Berman also held senior positions at leading e-commerce companies, OpenSky.com and ideeli (now ideel and part of Groupon), before moving to publishing. Further, Berman is also an investor and advisor to multiple start-up companies including Bombas, Panna, Little Pim and BrightLot.

Check out the incredible speaker line-up to see who will be joining Jarrad.

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Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016

11:30 Digital Budget Panel Discussion: Setting Optimal Digital Marketing Budgets

Budget allocation is top of mind for all retail executives – especially when looking at acquisition channels that take up a significant portion of the budget. Our panelists from media and retail discuss how to optimize your budget – what to test, budget challenges, and offer defined solutions to ensure you can maximize your budget.

• How do you set your digital marketing budgets?

• What’s your schedule and thoughts on testing new channels?
Is it something you look to do regularly? Are you the first to test?
What kind of results do you need to see to keep new campaigns going?

• Challenges or successes you’ve had in budgeting?

• How rigid or flexible is your budget structure?

• Do you give your agency a budget to spend (if you’re using an agency) or do you ask for
their help in setting a budget?