eTail West 2015 (past event)
February 17 - 20, 2015
1-888-482-6012
Edmund Mackey
Senior Director of Marketing
DirecTV
Check out the incredible speaker line-up to see who will be joining Edmund.
Download The Latest AgendaDisplay & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization
Monday, May 2nd, 2016
11:30 Digital Budget Panel Discussion: Setting Optimal Digital Marketing Budgets
Budget allocation is top of mind for all retail executives – especially when looking at acquisition channels that take up a significant portion of the budget. Our panelists from media and retail discuss how to optimize your budget – what to test, budget challenges, and offer defined solutions to ensure you can maximize your budget.
• How do you set your digital marketing budgets?
• What’s your schedule and thoughts on testing new channels?
Is it something you look to do regularly? Are you the first to test?
What kind of results do you need to see to keep new campaigns going?
Is it something you look to do regularly? Are you the first to test?
What kind of results do you need to see to keep new campaigns going?
• Challenges or successes you’ve had in budgeting?
• How rigid or flexible is your budget structure?
• Do you give your agency a budget to spend (if you’re using an agency) or do you ask for
their help in setting a budget?
their help in setting a budget?
Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game
Saturday, July 2nd, 2016
12:35 Multi-Screen Kick-Off Panel Discussion: Developing Optimal Multi-Screen Experiences For Your Customers Today And Tomorrow
Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. Looking at retailers big and small, as well as media organizations, this panel dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.
•How is consumer shopping behavior impacted by the multitude of device options? How do
you deliver an experience that doesn’t feel disjointed as consumers move across devices
(shared bag, etc.)? What is the first step in the process?
you deliver an experience that doesn’t feel disjointed as consumers move across devices
(shared bag, etc.)? What is the first step in the process?
•What types of metrics are you using to measure the effectiveness of your strategies? Have
you needed to adjust any of your previous metrics, or think about them differently?
you needed to adjust any of your previous metrics, or think about them differently?
•What is the device mix realistically going to look like in the future for consumers? Are
phones going to be used as access points to other screens (TV, etc.)?
phones going to be used as access points to other screens (TV, etc.)?
•Are consumers moving away from desktops? Can enough purchases get completed on a
tablet or mobile device to assume that consumers are moving further away from using
desktops?
tablet or mobile device to assume that consumers are moving further away from using
desktops?
•What tools and technology are available to support virtualizing software to enable this
behavior? Is the technology landscape becoming more virtualized?
behavior? Is the technology landscape becoming more virtualized?
•What impact is going to have your multi-device strategies moving forward?