Bobby Lyons, Director Online Marketing, SEO at Walgreens
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Bobby Lyons


Director Online Marketing, SEO
Walgreens

Check out the incredible speaker line-up to see who will be joining Bobby.

Download The Latest Agenda

Display & Search Summit: Budgeting, Future of Search, Programmatic, PLAs, & Mobile Search Optimization

Monday, May 2nd, 2016


15:00 Search Experience Optimization At Walgreens

Search Experience Optimization. What is it? In this dynamic presentation, you’ll learn the definition of Search Experience Optimization and how it works, as well as how the shift to Search Experience Optimization is essential to building a sustainable and predictable revenue stream from the search engines.

A background of the changing landscape as it relates to the skill sets required to succeed in
SEO now and in the future
The positive impact of search experience optimization on the marketing channel mix
Obtaining support at the C-Level for implementing a Search Experience Optimization
program