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Ashley Torres

CMO
Azalea

Ashley Torres is the consulting CMO at Azalea, the ultimate boutique for San Francisco’s fashion savvy set. She recently joined the team to grow the brand's digital presence, most importantly, Azalea's newly launched e-commerce site. As head of marketing, she's creating brand and performance strategies to bring Azalea to a domestic and international audience.

Prior to joining Azalea, Torres spent a a year and a half leading Social and Digital Strategy at REVOLVE. She started her online marketing career at HauteLook, a Nordstrom-owned private sale site where she spent four years building the Social Media team. In her spare time, she manages her blog, Pursuit of Shoes.

Follow Ashley @pursuitofshoes

Check out the incredible speaker line-up to see who will be joining Ashley.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Content Marketing Panel Discussion: 2.0 Content Marketing: Increasing Revenues Integrating Social Into Your Content

As social continues to be used as a means of customer engagement, optimizing social content is even more critical to drive that engagement. Our social experts deliberate about content marketing and interplay of social, how to create it, distribute it and get the results you need immediately.

• Looking at social, what are you doing in terms of content?

• Who internally interacts with your customers in terms of social content (customer service team, PR, marketing) and why?

• What are the individual roles using content marketing and what is the interplay of those roles?

• How are you soliciting UGC and using it on your site?

• What have you found in terms of what’s worked?

• Where is the eventual ROI in these programs?

Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

13:30 Panel Discussion: Social Media Campaigns – Reviewing Paid and Unpaid Media

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Social advertising still has untapped potential, and our senior executives come together to review the keys to their successful campaigns and most importantly, what’s working and driving sales in terms of paid and unpaid media.

• How is your brand using social media?

• What has had the best ROI for you in terms of doing social media (paid or unpaid)?

• Have you ever run paid social media campaigns?
What are your goals when running paid social media campaigns?

• Who runs your paid social media campaigns? The same people who run your SEM/SEO?

• How does your brand handle reputation management and social listing on social?

• Where are your big bets for social in the future?

• Any key obstacles or successes you’ve had?