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Brandon Proctor

CEO
Ice.com

Brandon has been working in ecommerce all of his career. He has worked with and helped grow some of the largest online retailers in the country. He has implemented and consulted in the web analytics arena and is considered one of the best in that field. He has done both the tactical work as well as define strategic direction, which helps him understand the needs of the business from the ground up. He currently heads up Ice.com as their CEO.

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Check out the incredible speaker line-up to see who will be joining Brandon.

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Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

11:00 Keynote: Moving From "Big Data" To Actionable Customer Analytics

How can you go from a post-purchase data warehouse to real-time personalization? Brandon tackles taking “big data” and turning that data into actionable insights for your business in this keynote session.

• Understanding data warehousing and how and what you should track

• Making the transition from post purchase data to post purchase web analytics

• Learn how to get a complete view of each customer

• Utilizing customer analytics to personalize the on-site buying experience