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Jencey Keeton

Global Marketing Manager, Social Media
Fossil

Jencey Keeton is Global Marketing Manager, Social Media for Fossil Group Inc., a brand that prides itself in more than 30 years of American vintage inspiration and has more than 400 global retail locations, 4,000 wholesale locations and 13,000 employees worldwide. She previously worked within Fossil’s Center of Excellence team, shaping the social media strategy for owned and licensed brands like Michele, Skagen, Michael Kors, Diesel and Watch Station. At Fossil, Jencey has overseen the successful global growth of the brand’s social footprint, engagement and paid, owned and earned social initiatives.

With almost 10 years of digital marketing strategy, creative and analytics experience, Jencey brings a wealth of knowledge in the use of digital and social media in the retail, agency and live entertainment industries. She hinges her strategy on data-driven results while still maintaining the ability to create emotional connections and brand advocates through consumer engagement.

Follow Jencey @Fossil

Check out the incredible speaker line-up to see who will be joining Jencey.

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Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

13:05 The New Language Of Consumer Engagement

The sheer volume of images generated on social media proves that they are now core to the social experience. Consumers are generating 2.5 billion images every week with Facebook and Instagram alone. Combine those numbers with Pinterest, Tumblr and other social commerce sites, and it’s clear that consumers would rather communicate with imagery to describe the things they covet (a la Pinterest) and those things in action (a la Instagram). How can a digital marketer find success in this new world of marketing without words? In this session, we'll discuss this shift in consumer behavior, highlighting its impact on brands and retailers using real-life case studies. Jencey explains why images are the new currency of social engagement and the tools available to unlock these visual conversations and market with images at a social scale. In addition, attendees will learn how having visual conversations can humanize your brand and help evolve from transactional relationships with consumers to emotional relationships with their fans.

• Understand the common mistakes when marketing on visual networks, focusing on Instagram.
• Learn why User Generated Content is crucial to brands and how to monitor and activate followers.
• Realize the significance of authenticity and evolving your “brand voice” through imagery