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Eric Oria

Sr. Director of Marketing & Strategy
GameStop

Eric is Senior Director of Marketing & Strategy at GameStop. He is responsible for brand marketing, customer experience insights, and new business marketing endeavors. He was part of the team that launched GameStop’s successful loyalty program, PowerUp Rewards, and he currently oversees marketing integration for GameStop’s growing portfolio of technology brands. Prior to joining GameStop Eric held strategic account roles at The Marketing Arm, an award-winning Omnicom-owned Promotions Agency, as well as product marketing roles at Blockbuster Inc., and Rhino Video Games.

Follow Eric @GameStop

Check out the incredible speaker line-up to see who will be joining Eric.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

14:30 App Panel Discussion: Weighing The Importance Of An App Within Your Mobile Strategy: Pros and Cons, Do’s and Don’ts

This interactive panel delves app strategies across gaming, consumer electronics and sporting goods. Given the investment and resource level required to maintain an app, it’s important to understand all of the pros and cons. Whether you’ve closely tied your rewards program to your app like Gamestop, or helping customers discover products similar to Cabela’s, our mobile leaders present their app program, focusing on obtaining an ROI and differentiating their brand experience.

• How are you driving downloads of your app?

• How are you weighing the importance of having an app vs. an m.site?

• Did you build an app in-house or outsource?

• How is the competition around app installation impacting your strategy?

• What is the utility of your app? How are you increasing time spent on your app?

• What advantages can apps offer considering you are working within a mobile environment?
What have you taken advantage of?

Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

09:15 Keynote Mobile Conversions Panel Discussion: Mobile Strategies That Deliver Conversions

Mobile commerce is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, as well as executive your strategy effectively? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today; spanning resource allocation to execution.

• What is your mobile strategy and how did you execute that strategy?

• What is the value of a mobile app to your organization? What about a mobile site?

• How does the app solve a customer problem in a way that a mobile web experience
potentially can’t? Can the two work in tandem?

• How are you staffing for mobile and managing your resources?

• And the incremental value over and above the mobile website- is it there?

• What returns have you seen?