Mark Geller, Head of Mobile at Hautelook / Nordstromrack.com
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Mark Geller


Head of Mobile
Hautelook / Nordstromrack.com

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016


09:15 Keynote Mobile Conversions Panel Discussion: Mobile Strategies That Deliver Conversions

Mobile commerce is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, as well as executive your strategy effectively? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today; spanning resource allocation to execution.

What is your mobile strategy and how did you execute that strategy?
What is the value of a mobile app to your organization? What about a mobile site?
How does the app solve a customer problem in a way that a mobile web experience
potentially can’t? Can the two work in tandem?
How are you staffing for mobile and managing your resources?
And the incremental value over and above the mobile website- is it there?
What returns have you seen?