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Mark Geller

Head of Mobile
Hautelook / Nordstromrack.com

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Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

09:15 Keynote Mobile Conversions Panel Discussion: Mobile Strategies That Deliver Conversions

Mobile commerce is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, as well as executive your strategy effectively? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today; spanning resource allocation to execution.

• What is your mobile strategy and how did you execute that strategy?

• What is the value of a mobile app to your organization? What about a mobile site?

• How does the app solve a customer problem in a way that a mobile web experience
potentially can’t? Can the two work in tandem?

• How are you staffing for mobile and managing your resources?

• And the incremental value over and above the mobile website- is it there?

• What returns have you seen?