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Leslie Burthey

VP Marketing
Club W

Leslie is currently VP of Marketing at Club W, a global winery making ridiculously delicious wine at a fantastic price and shipping it directly to your doorstep. Prior to joining Club W in 2013, she gained consumer product experience at Christian Dior and Ralph Lauren in roles ranging from Financial Planning and Analysis to Merchandising and in-store immersion. Leslie began her career as an Investment Banking Analyst at Banc of America Securities.

Check out the incredible speaker line-up to see who will be joining Leslie.

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Main Day Three: Mobile, Social and Digital Innovation For Your Retail Business

Tuesday, August 2nd, 2016

13:30 Panel Discussion: Social Media Campaigns – Reviewing Paid and Unpaid Media

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Social advertising still has untapped potential, and our senior executives come together to review the keys to their successful campaigns and most importantly, what’s working and driving sales in terms of paid and unpaid media.

• How is your brand using social media?

• What has had the best ROI for you in terms of doing social media (paid or unpaid)?

• Have you ever run paid social media campaigns?
What are your goals when running paid social media campaigns?

• Who runs your paid social media campaigns? The same people who run your SEM/SEO?

• How does your brand handle reputation management and social listing on social?

• Where are your big bets for social in the future?

• Any key obstacles or successes you’ve had?