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Jeff Klonowski

Director Digital Retail – Mobile & Business Development
REI

Jeff is responsible for leading REI’s cross-divisional strategies, including mobile, payments and business development. He is accountable for strategy, program management and alignment to support and execute digital strategies. Jeff is customer focused and passionate about delivering best-in-class customer experiences across digital screens to delight customers and position REI as the leading outdoor specialty retailer. Prior to REI, Jeff was a Product Manager at Sears Holdings. As part of the original Sears mobile team, he led mobile web and app initiatives across Sears, Kmart and MyGofer.

Jeff is currently an advisory board member and instructor for the University of Washington Mobile Strategy & Marketing certificate program. He is also a frequent industry speaker on topics including mobile, payments and digital strategy.

Follor Jeff @jklonowski

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

12:35 Multi-Screen Kick-Off Panel Discussion: Developing Optimal Multi-Screen Experiences For Your Customers Today And Tomorrow

Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. Looking at retailers big and small, as well as media organizations, this panel dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

•How is consumer shopping behavior impacted by the multitude of device options? How do
you deliver an experience that doesn’t feel disjointed as consumers move across devices
(shared bag, etc.)? What is the first step in the process?

•What types of metrics are you using to measure the effectiveness of your strategies? Have
you needed to adjust any of your previous metrics, or think about them differently?

•What is the device mix realistically going to look like in the future for consumers? Are
phones going to be used as access points to other screens (TV, etc.)?

•Are consumers moving away from desktops? Can enough purchases get completed on a
tablet or mobile device to assume that consumers are moving further away from using
desktops?

•What tools and technology are available to support virtualizing software to enable this
behavior? Is the technology landscape becoming more virtualized?

•What impact is going to have your multi-device strategies moving forward?

Mobile & Tablet Summit

Monday, May 2nd, 2016

10:00 Keynote Mobile Conversion Panel Discussion: Increasing Mobile Conversion Opportunities: M.sites vs. Mobile Apps

This jam-packed interactive panel delves into specific strategies to help support mobile conversion opportunities. Given the level of investment required to sustain both apps and a mobile site, our mobile leaders present their mobile initiatives, focusing on obtaining conversions on these devices.

• What’s your strategy for your site vs. your app?

• How are you merchandising your site?

• What’s the purpose of the mobile site vs. the app within your strategy?

• How are you driving customers to your app? What customer segments are “app” customers vs. m.site visitors?

• How is traffic shifting from desktop to mobile?

• What role does social play within your mobile strategy?