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Brad Dolian

Mobile Marketing Manager
Cabela's

Brad has been in mobile marketing for over 10 years. He joined Cabela’s in April of 2014 and he currently leads a team that focuses on mobile web, app, SMS and push notification. Most recently, he was the Mobile lead for Sports Authority where he formulated a long-term strategy and implemented successful launches of a new mobile site, tablet site and a national messaging program.

Check out the incredible speaker line-up to see who will be joining Brad.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

14:30 App Panel Discussion: Weighing The Importance Of An App Within Your Mobile Strategy: Pros and Cons, Do’s and Don’ts

This interactive panel delves app strategies across gaming, consumer electronics and sporting goods. Given the investment and resource level required to maintain an app, it’s important to understand all of the pros and cons. Whether you’ve closely tied your rewards program to your app like Gamestop, or helping customers discover products similar to Cabela’s, our mobile leaders present their app program, focusing on obtaining an ROI and differentiating their brand experience.

• How are you driving downloads of your app?

• How are you weighing the importance of having an app vs. an m.site?

• Did you build an app in-house or outsource?

• How is the competition around app installation impacting your strategy?

• What is the utility of your app? How are you increasing time spent on your app?

• What advantages can apps offer considering you are working within a mobile environment?
What have you taken advantage of?

Mobile & Tablet Summit

Monday, May 2nd, 2016

10:00 Keynote Mobile Conversion Panel Discussion: Increasing Mobile Conversion Opportunities: M.sites vs. Mobile Apps

This jam-packed interactive panel delves into specific strategies to help support mobile conversion opportunities. Given the level of investment required to sustain both apps and a mobile site, our mobile leaders present their mobile initiatives, focusing on obtaining conversions on these devices.

• What’s your strategy for your site vs. your app?

• How are you merchandising your site?

• What’s the purpose of the mobile site vs. the app within your strategy?

• How are you driving customers to your app? What customer segments are “app” customers vs. m.site visitors?

• How is traffic shifting from desktop to mobile?

• What role does social play within your mobile strategy?