Samantha Lee

Samantha Lee joined bebe Inc. in April 2012 and is Senior Director of eCommerce & Customer Experience, responsible for driving product strategies, user experience, site merchandising and management across all digital properties and platform. She brings 15 years of experience in strategic & digital marketing and ecommerce to her role.  Prior to bebe, Samantha was Director of eCommerce and Online Marketing at Sanrio, Inc. – the Hello Kitty Company. As the P&L leader and GM of Sanrio.com, she revamped their merchandising strategy, built their digital marketing channels, and enhanced the ecommerce experience, leading to net profitability and double-digit YoY comp. She also co-founded Archelan, a fine art and design studio and held marketing management positions at E*TRADE Group, Inc. and Charles Schwab & Company, Inc. Samantha holds a dual B.A. Degree in Economics and Chinese Language & Literature from UC Berkeley.

Follow Samantha @bebe_Stores