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Alyssa Meritt

Head of Strategic Consulting
Urban Airship

Alyssa Meritt has spent the last 15 years working at various advertising agencies and digital media companies on the agency-side, client-side, and as an entrepreneur. As a Digital Strategist at Urban Airship, Alyssa partners with enterprise clients to deliver tailored, digital marketing strategies that increase mobile app engagement. This includes defining KPIs, utilizing research, trends and data on markets, consumers and culture, and ultimately inspiring clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix. Alyssa’s client experience spans a diverse set of vertical industries, including brands such as The Times, CBS, the NBA, NASCAR, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast.

Check out the incredible speaker line-up to see who will be joining Alyssa.

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Mobile & Tablet Summit

Monday, May 2nd, 2016

12:20 APP LOVE: From Flirting To Happily Ever After. How Mobile Messaging Can Help Keep Mobile Relationship Going Strong

When customers download your app, chances are they have an awareness and the start of an affinity for your brand. How do you transform that into brand love? Learn how to move from download to relationship using mobile messaging. We'll share brand examples that create loyal customers.