eTail West 2015 (past event)
February 17 - 20, 2015
1-888-482-6012
Mark Chitwood
Agile Product Manager
Autotrader.com
Check out the incredible speaker line-up to see who will be joining Mark.
Download The Latest AgendaMobile & Tablet Summit
Monday, May 2nd, 2016
15:00 Spearheading The Omnichannel Transformation
The new mandate for every digital business is to create compelling, rich customer experiences, and those brand touchpoints are expected to cross seamlessly into the many channels where a shopper can engage. AutoTrader.com has been reshaping its focus to fit this omnichannel world, and in this session you’ll hear how the company is transforming.
• AutoTrader.com is reshaping product development to build omnichannel solutions
• Incredible growth in mobile has shifted the way our shoppers and customers value us
• Transitioning to an agile organization has played a significant role in channel alignment