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Frederick Lecoq

S.V.P. Marketing & E-Commerce
FGL Sports

Hailing from Paris, France, Frederick Lecoq is the Vice President of Marketing and Digital at Canada’s number one sporting goods retailer – FGL Sports and at Mark's, Canadian Tire. Frederick joined the Calgary based organization with over 12 years of strategic marketing experience, specializing in e-commerce and digital marketing, brand management, and retail strategy. Before coming to FGL Sports, Frederick held titles with several world-class organizations, including: Vice President for Global Marketing & Strategy at LG Electronics Corporation, Marketing Director at Microsoft, and Marketing Director at Nokia.

Throughout his career, Frederick has travelled the world, immersed in numerous multicultural marketing streams. He has established himself as a leader within the marketing community, offering high-level expertise in retail marketing and digital strategy, while showcasing proven results with industry-leading companies.

Follow Frederick @flecoq

Check out the incredible speaker line-up to see who will be joining Frederick.

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Mobile & Tablet Summit

Monday, May 2nd, 2016

11:00 Keynote: Digitizing The Customer Retail Journey

FGL Sports' premier banner, Sport Chek, has begun breaking ground in the emerging world of digital retail. Charged by its parent company, Canadian Tire Corporation, Sport Chek has embarked on a multi-year initiative to digitize its retail stores and provide customers with a personalized and interactive shopping experience. For example, In-store sales were up 14%. Products that were specifically featured grew 34%. Sales in the second week were up 17%, demonstrating the power of digital marketing to be dynamic and flexible. 98% increase in ecommerce revenues and 39% increase in online traffic.

Learn how Sport Chek is combining the best brands and active lifestyle advisors in sporting goods, breathtaking digital signage, and innovative services in an effort to deliver a world-class retail environment that breaks through the competitive market.

•How to create value in the customer experience

•How to increase online traffic and online in-store sales revenue

•How to replace print flyers with digital marketing