Frederick Lecoq, S.V.P. Marketing & E-Commerce at FGL Sports
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Frederick Lecoq


S.V.P. Marketing & E-Commerce
FGL Sports

Check out the incredible speaker line-up to see who will be joining Frederick.

Download The Latest Agenda

Mobile & Tablet Summit

Monday, May 2nd, 2016


11:00 Keynote: Digitizing The Customer Retail Journey

FGL Sports' premier banner, Sport Chek, has begun breaking ground in the emerging world of digital retail. Charged by its parent company, Canadian Tire Corporation, Sport Chek has embarked on a multi-year initiative to digitize its retail stores and provide customers with a personalized and interactive shopping experience. For example, In-store sales were up 14%. Products that were specifically featured grew 34%. Sales in the second week were up 17%, demonstrating the power of digital marketing to be dynamic and flexible. 98% increase in ecommerce revenues and 39% increase in online traffic.

Learn how Sport Chek is combining the best brands and active lifestyle advisors in sporting goods, breathtaking digital signage, and innovative services in an effort to deliver a world-class retail environment that breaks through the competitive market.

How to create value in the customer experience
How to increase online traffic and online in-store sales revenue
How to replace print flyers with digital marketing