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Tamera Ferro

Manager, Brand Content & Community Engagement
Seventh Generation

Tamera Ferro is a senior digital and content strategist currently leading Content & Engagement Strategy at Seventh Generation. Seventh Generation drives brand equity and sales through targeted lifestyle content campaigns across the social web, with a focus on progressive moms. Tamera is a senior marketing and communications strategist with 18 years experience in digital marketing, social marketing, influencer marketing, content marketing, and online consumer behavior.

Follow Tamara @SeventhGen

Check out the incredible speaker line-up to see who will be joining Tamera.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Content Marketing Panel Discussion: 2.0 Content Marketing: Increasing Revenues Integrating Social Into Your Content

As social continues to be used as a means of customer engagement, optimizing social content is even more critical to drive that engagement. Our social experts deliberate about content marketing and interplay of social, how to create it, distribute it and get the results you need immediately.

• Looking at social, what are you doing in terms of content?

• Who internally interacts with your customers in terms of social content (customer service team, PR, marketing) and why?

• What are the individual roles using content marketing and what is the interplay of those roles?

• How are you soliciting UGC and using it on your site?

• What have you found in terms of what’s worked?

• Where is the eventual ROI in these programs?