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Sarah Thompson

Manager Marketing, Digital & Direct to Consumer
Seventh Generation

At Seventh Generation, Sarah Thompson is building and managing the ecommerce business for both Seventh Generation and bobble. In addition to ongoing business planning and execution, she oversees platform builds and migrations, ongoing UX improvements, creative design, and technology partner integrations. Sarah also works closely with the team’s content, brand strategy, and SEO.

All told, Sarah has spent over 15 years refining user experience, and planning and executing digital marketing strategy. Prior to coming to Seventh Generation, Sarah worked in UX, digital and direct marketing, affiliate management, and web site management in the online banking industry, and has also spent time doing freelance content development, SEO, and web site design.

Follow Sarah @SeventhGen

Check out the incredible speaker line-up to see who will be joining Sarah.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Testing Panel Discussion: Being A Truly Nimble/Agile Organization Through Experimentation And Testing

Setting up testing programs is one thing, creating a cultural internally around testing is entirely different. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, how to enable experimentation and keeping a focus on future growth.

• How is your organization becoming more nimble and agile? How can this be enabled?
• How can you place experimentation and testing as a foundational platform throughout your organization?
• How do you build a system of experimentation? What tools do you need?
• How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?