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Reid Greenberg

Director Consumer Engagement & Direct to Consumer
Seventh Generation

With over 16 years of experience in a variety of digital leadership roles, Reid oversees the Consumer, Creative and Digital teams for Seventh Generation. He is tasked with leading the development of strategy and execution for Seventh Generation’s digital marketing and operations and oversees the brand’s consumer conversation and engagement ecosystem, social media, direct response programs, ecommerce mobile initiatives, creative team and the consumer care program. Reid also provides strategy and support to Seventh Generation’s key online customers.

Prior to joining Seventh Generation, Reid was most recently the head of Digital and Direct at Green Mountain Coffee Roasters (GMCR), including Consumer Direct and B2B. Prior to GMCR, he held roles at Ibex Outdoor Clothing and eBay, Inc. Reid is also co-founder of www.Distainables.com, an online ‘pause’ marketing apparel company that attempts to shock consumers into action with its unique designs and messaging.

Follow Reid @reid_greenberg

Check out the incredible speaker line-up to see who will be joining Reid.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:45 eCommerce Panel Discussion: A Review Of The Roles And Responsibilities Needed To Further eCommerce Organizations

All ecommerce organizations are structured differently – or should they be? Our panelists from different sized organizations tackle internal structure questions to help you identify how to work most efficiently as an ecommerce organization, whether you are online only or brick and mortar.

• What are the types of internal roles that an ecommerce organization needs to be efficient and
effective?

• What are your ecommerce disciplines internally (analytics, digital marketing, digital marketing
production, software development, quality assurance, project managers, product managers,
operations/customer service, merchandising, and marketing technology)? How are you
structured and why?

• What challenges do you have around organizational structure?

• What opportunities exist in terms of helping your teams to work in the most efficient way to
further your ecommerce business?