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Peter Sheldon

VP and Principal Analyst
Forrester

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Follow Peter @peter_sheldon

Check out the incredible speaker line-up to see who will be joining Peter.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

11:45 Keynote: One Customer, One Organization, One P&L

When P&Ls are managed in channel silos, they drive companies to engage in strategies that support the objectives of the channel rather than the needs of the customer. Leading U.S. retailers are moving beyond omnichannel integration tactics and awakening to the fact that the traditional pillars of online and offline retail are no longer relevant in the age of the customer. Forrester VP Peter Sheldon has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints.

This session will explore:

• The benefits of consolidating organizational focus around a single P&L.

• Why merging online and offline functions can realize a leaner, more efficient organization.

• The triggers that lead retailer to restructure their operations around a single P&L.

• How holistic technology, customer experience, and supply chain investments build customer value, not annual bonuses.