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Nitin Bhaskaran

Senior Manager Online Product Management
The Home Depot

Nitin is a Sr. Manager of the Product Management team. He joined The Home Depot in May of 2012 as a Product Manager.

Nitin leads a team who manages the customer experience for Checkout and My Account for homedepot.com. Nitin and his team are focused on etching out initiatives and improvements to improve the KPI’s associated with the customer experience for these areas.

In 2010, Nitin earned an MBA from the University of Illinois at Urbana Champaign. After his MBA, he spent 2 years working for the e commerce business at Sears. He completed his undergraduate degree in Electronics and Telecommunication Engineering from the University of Mumbai. Prior to joining business school, Nitin spent 2 years in developing software for Infosys Technologies in Pune, India.

Originally from Bombay, India – the home of Bollywood, he is passionate about watching movies and reading every piece of information about it on the internet. He loves to travel and has Australia on his list next.

Check out the incredible speaker line-up to see who will be joining Nitin.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:15 Retention Panel Discussion: Retention And Loyalty: Embracing Your Customer Base (New And Existing) And Focusing On Extracting The Greatest Net Benefit From Them

Everyone knows that loyal customers have the highest LTV, but the means to obtain longstanding loyalty remains a consistent challenge. Our loyalty experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

• Defining who your customer is first and placing an appropriate value on each customer

• Targeting and segmenting your customer base based on these value pools

• Structuring offerings/programs that target specific segments

• Analyzing your program results to further refine them

• Targeting customers along the entire customer lifecycle and building loyalty throughout the
lifecycle

• Focusing on segmentation, program development and execution, analysis, program
refinement, and economic value summary