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Molly Baab

VP of Product Management
Rue La La

Molly Baab is VP of Product Management with Rue La La, a leader in the digital private sale space. As VP of Product, Molly oversees the development of Rue La La’s mobile and web platforms as well as internal content and merchandising management tools.

Prior to joining Rue La La, Molly was the Director of eCommerce product management at Smarter Travel Media, a TripAdvisor company. While with Smarter Travel Media, Molly led the development of SniqueAway, a flash-sale site in the travel space. Additionally, she launched Tingo, a hotel-booking website that monitors rates to ensure travelers pay the lowest possible room rate.

Before Smarter Travel Media, Molly was with Peterson’s, an educational publishing house, where she built products for high school and college students to help budget for and identify educational opportunities.

Molly holds a Bachelor of Arts in Political Science from Virginia Commonwealth University, and a Master of Arts in Political Science from Rutgers University.

Follow Molly @RueLaLa

Check out the incredible speaker line-up to see who will be joining Molly.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Testing Panel Discussion: Being A Truly Nimble/Agile Organization Through Experimentation And Testing

Setting up testing programs is one thing, creating a cultural internally around testing is entirely different. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, how to enable experimentation and keeping a focus on future growth.

• How is your organization becoming more nimble and agile? How can this be enabled?
• How can you place experimentation and testing as a foundational platform throughout your organization?
• How do you build a system of experimentation? What tools do you need?
• How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?