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Mike Lund

VP Sales
Epsilon

Mike has 16+ years of experience developing and managing multichannel marketing strategies. With a range of expertise including direct and digital channels, focused on helping companies optimize marketing efforts and developing integrated marketing plans. 40 Under 40 Award Winner: DM News 2013

Check out the incredible speaker line-up to see who will be joining Mike.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Testing Panel Discussion: Being A Truly Nimble/Agile Organization Through Experimentation And Testing

Setting up testing programs is one thing, creating a cultural internally around testing is entirely different. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, how to enable experimentation and keeping a focus on future growth.

• How is your organization becoming more nimble and agile? How can this be enabled?
• How can you place experimentation and testing as a foundational platform throughout your organization?
• How do you build a system of experimentation? What tools do you need?
• How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?