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Meyar Sheik

CEO
Certona

Meyar Sheik co-founded Certona in 2004 and serves as the Chief Executive Officer. Under his guidance, the company has grown into the top omnichannel personalization provider for today’s largest brands and retailers around the world. For the past ten years, Meyar has been focusing on applying Certona’s innovative consumer profiling, behavioral targeting and real-time personalization to generate higher conversions and more revenues on popular e-commerce sites. Meyar is a frequent industry speaker on cross-channel personalization trends and solutions.

Prior to Certona and from early 2000, Meyar was CMO and COO of WebSideStory, Inc., a leading web analytics provider (now part of Adobe). Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.

Check out the incredible speaker line-up to see who will be joining Meyar.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

13:10 Personalization Innovation: Transforming The Customer Experience With Personalized Interactive Shopping And Other Forward-Thinking Strategies That Inspire And Convert

Are you meeting the demand of today’s savvy consumer for more relevant and personal interactions? Joe’s Jeans is gaining consumer attention and increasing revenue by meeting this demand head-on. Robert Muzingo, Director of eCommerce for Joe’s Jeans, will share how they are delivering individualized customer experiences through hyper-personalization and newly implemented personalized shopping innovations, including:

• Success with online data-driven personalization
• Integration of contextual data including geography, day-parting and weather
• Strategies for email and brick-and-mortar
• A preview of Joe’s Jeans personalized Style Finder, leveraging one of Certona’s newest Smart Shopping solutions