Matt Chwat, Director User Experience at ThinkGeek
ThinkGeek Logo

Matt Chwat


Director User Experience
ThinkGeek

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016


16:15 A/B Testing Panel Discussion: All About A/B Testing: The Fundamentals Of Tried And True Programs

Want to understand how to execute successful A/B tests? This panel reviews in detail their testing programs, as well as results.

• Reviewing the fundamentals: isolating your variables, holding your control, measuring the results
• Testing examples: which test won? What was tested? Testing strategy and the results
• Learning new ways to structure and execute A/B tests