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Mary Staples

VP Retail
Epsilon

Mary Staples is Vice President of Retail at Epsilon. She combines her 25+ years of experience and her passion for data to help Epsilon’s retail clients achieve their marketing and business goals.

Mary co-developed Epsilon’s 10 Proven Data Practices for Retailers. These tried and true best practices drive improved ROI for Epsilon clients by leveraging Epsilon’s data portfolio.

Now in her fifth year at Epsilon, Mary manages a team of eight retail experts. Prior to joining, Epsilon, Mary held leadership positions at Daystar Data Group and the Bradford Exchange. She holds a BS in Marketing from Illinois State University.

Check out the incredible speaker line-up to see who will be joining Mary.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:15 A/B Testing Panel Discussion: All About A/B Testing: The Fundamentals Of Tried And True Programs

Want to understand how to execute successful A/B tests? This panel reviews in detail their testing programs, as well as results.

• Reviewing the fundamentals: isolating your variables, holding your control, measuring the results
• Testing examples: which test won? What was tested? Testing strategy and the results
• Learning new ways to structure and execute A/B tests