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Mark Deruyter

Director eCommerce Marketing
Columbia Sportswear

Mark Deruyter has a over 16 years experience in online advertising. Managing teams responsible for SEM, Display, Email Marketing, Datafeed, Attribution modeling and emerging channels, such as mobile and social. Mark has held Senior Marketing roles for companies in leading ecommerce categories, including; Under Armour, Guitar Center, Hewlett-Packard, Onlineshoes.com and Microsoft.

Follow Mark @Columbia1938

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:45 Panel Discussion: Efficiently Creating An Integrated Omni-Channel Environment

This panel takes a detailed look at omni-channel – specifically how to become a fully integrated omni-channel organization that delivers upon that “omni-channel promise”. Find the means to make your channels virtually “invisible” to the customer after attending this dynamic session, with heads of eCommerce from apparel, department stores and restaurant retailers.

• Defining omni-channel and thinking about the customer first

• Transitioning on the front and back end to enable omni-channel customer experiences

• Enabling customers to interact with your brand when they know you in a different form and
transact with you in a different medium

• Tracking and quantifying your efforts

• Budget allocation: where to take risks without hurting the brand and blowing through budget