Mark Deruyter, Director eCommerce Marketing at Columbia Sportswear
Columbia Sportswear Logo

Mark Deruyter


Director eCommerce Marketing
Columbia Sportswear

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016


16:45 Panel Discussion: Efficiently Creating An Integrated Omni-Channel Environment

This panel takes a detailed look at omni-channel – specifically how to become a fully integrated omni-channel organization that delivers upon that “omni-channel promise”. Find the means to make your channels virtually “invisible” to the customer after attending this dynamic session, with heads of eCommerce from apparel, department stores and restaurant retailers.

Defining omni-channel and thinking about the customer first
Transitioning on the front and back end to enable omni-channel customer experiences
Enabling customers to interact with your brand when they know you in a different form and
transact with you in a different medium
Tracking and quantifying your efforts
Budget allocation: where to take risks without hurting the brand and blowing through budget