Keith Petri

In just one year, Keith grew a Nielsen-backed mobile startup, eDealya, into a successful acquisition target for Human Demand, and in turn, contributed to Human Demand’s recent acquisition by IgnitionOne. As VP of Strategic Partnerships, Keith is responsible for overseeing IgnitionOne’s various data initiatives - AppAudience℠, MobileAssist℠, User Profile Store, as well as outside data & inventory partners - which power more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.