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Keith Clark

VP CRM & Customer Insights
Chico's FAS

Keith leads customer analytics, insights, and operations for omnichannel women’s apparel retailer Chico’s FAS, corporate parent for the Boston Proper, Chico’s, Soma Intimates, and White House Black Market brands. Keith and his team are charged with understanding her needs and preferences, and using this knowledge to help Chico’s develop and evolve her experience across its many touch points. Raised in the backyard of the auto industry, he never thought he would spend so much time studying the fashion desires of women.

Prior to Chico’s FAS, Keith held similar positions with HSN, Charming Shoppes, and Toys R Us, and delivered integrated marketing solutions to a number of CPG, B2C, and B2B companies through engagements with Cramer-Krasselt, Leo Burnett, and Campbell-Ewald. He holds a BBA from the University of Michigan-Flint, and studied Communication and Social Science research Methods at Michigan State University.

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Check out the incredible speaker line-up to see who will be joining Keith.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:15 Tracking Panel Discussion: Tracking The Impact Of Digital On In-Store: Having A Clear Picture Of Where Your Customers Are Shopping And Why

Our panelists review their methodologies for tracking the impact of online and offline, and how they are using this information to provide better customer experiences.

• What types of tools are you using to develop an understanding of both online and offline
behaviors of your customers?
• How can you execute tests to attempt to understand the value of digital channels on in-store?
• What’s the value of acquiring a new customer? How do you identify this?
• Once you know there is an influence at the store, what are you doing with this information?
What can you do with those “value” numbers once you’ve figured them out?
• Are you pushing more to the store, or increasing your budget in certain areas? How are you
using this data to then impact where you are spending budget?
• Have you shifted your thinking around online and offline as a result?
• Are you using mobile to drive customers in-store as a result of your findings?