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Kathy Hecht

VP Marketing
Silver Star Brands

Kathy is an experienced multi-channel direct marketing executive with over 25 years of know-how in all facets of business processes and consumer sales and marketing, including experience at companies such as Office Max, Coldwater Creek and Discount School Supply . Kathy has a proven track record launching new marketing initiatives, and a talent for building strong and motivated teams. Kathy recently joined Silver Star Brands (formerly Miles Kimball Company) as Vice President of Marketing and Business Development, where she is responsible for the development, implementation and execution of all marketing strategies, in order to create the strongest possible brand presence for all five Silver Star Brands. Prior to her move to Silver Star Brands, Kathy held the position of VP of Marketing at Acxiom where she was responsible for the re-launch of the 43 year old brand; updated brand strategy and positioning to regain relevancy and differentiation.

Kathy received her BS in Economics from Colorado State University and earned an MBA in Finance from the University of Missouri – Kansas City.

Kathy is a leader who brings a clear focus on business impact to her organization and offers a fresh perspective on what success looks like today.

Check out the incredible speaker line-up to see who will be joining Kathy.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

17:15 How To Bring Digital Relevancy To A Legacy Company

It’s one thing to be a brand-new digital company, it’s completely a different thing to have to retool a Legacy business. How do you identify and then prioritize where your processes are broke/ outdated within the new goal of omni-channel customer experience? Setting up a strategic and then tactical plan to shift the attitudes of focus to achieve your desired results and measuring success against them. What does this mean to your organizational structure and goal setting to align the marketing team and the rest of the organization around the new world order? This is a case study about how one 80 year old brand is making this transition to increase their consumer satisfaction and relevancy and drive improved marketing ROI and company EBIT improvements.

•It's one thing to start digital, but what about those of us that have brands 40 years old?

•How do you change and adapt?

•How do you change your people and processes to better service your digital customers?