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Kacy Cole

Director eCommerce and Digital Marketing
butterLONDON

Kacy Cole is a creative and award-winning marketing executive with a proven track record in strategic leadership and executional excellence. Cole is experienced in developing and growing businesses through product management, integrated marketing and customer engagement. She is currently Director of E-commerce & Digital Marketing at butter LONDON, a cosmetic brand that brings high-fashion colour without compromise products to the beauty enthusiast.

Cole is both a strategic thinker and hands-on implementer intent on achieving results. She has a deep understanding of how to apply integrated marketing practices to meet financial, customer and brand objectives. She is genuinely enthusiastic about dialoging with customers, not just communicating to them. To that end, her marketing campaigns have won several awards including Web Design 1st Place from Graphic Design USA, Catalogue Design 1st Place from STEP Inside Design and Book Design 1st Place from HOW International Design.

Cole holds an MBA from Thunderbird (The American Graduate School of International Management) and BA from The American University of Paris.

Follow Kacy @butterLONDON

Check out the incredible speaker line-up to see who will be joining Kacy.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:45 butter LONDON: The Best Kept Beauty Secret

Session overview: Only 3% of worldwide beauty sales take place online today. However, with millennial spend reaching critical mass in 2014, 31% of online consumers worldwide plan to purchase beauty products online in the next 6 months. butter LONDON is pivoting to make digital the growth driver across all channels. By investing in and authoring digital tools and practices, butter LONDON is creating conversation and content that enhances the discovery, consideration and purchase of its products online as well as off. In this short session, you will learn how butter LONDON is:

•Enriching a very personal experience online to drive omnichannel sales

•Learning the critical role of content to awareness and engagement

•Developing brand experiences that create coveted/cult brand following