eTail West 2015 (past event)
February 17 - 20, 2015
1-888-482-6012
Josh Friedman
VP eCommerce
JC Penney
Check out the incredible speaker line-up to see who will be joining Josh.
Download The Latest AgendaMain Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line
Thursday, June 2nd, 2016
16:45 Panel Discussion: Efficiently Creating An Integrated Omni-Channel Environment
This panel takes a detailed look at omni-channel – specifically how to become a fully integrated omni-channel organization that delivers upon that “omni-channel promise”. Find the means to make your channels virtually “invisible” to the customer after attending this dynamic session, with heads of eCommerce from apparel, department stores and restaurant retailers.
• Defining omni-channel and thinking about the customer first
• Transitioning on the front and back end to enable omni-channel customer experiences
• Enabling customers to interact with your brand when they know you in a different form and
transact with you in a different medium
transact with you in a different medium
• Tracking and quantifying your efforts
• Budget allocation: where to take risks without hurting the brand and blowing through budget