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Jon Panella

VP Global Commerce Practice
Sapient

Jon has over 25 years of technical, consulting and leadership experience in enterprise architecture planning, commerce strategy, product evaluation/selection, software development and technology implementation/support. He is currently responsible for technology direction within Sapient’s Global Commerce Practice which includes strategy definition, alliance and analyst relations, sales support and oversight for numerous commerce strategy and implementation engagements.

Jon has led many strategy and implementation projects with Fortune 500 clients including Target, Barnes and Noble College Booksellers, Sprint, JCPenney and PetSmart. Some of his engagements include:

eCommerce product evaluation, selection and roadmap for JCPenney.

Architectural assessment and eCommerce planning for Target.

Enterprise Architecture assessment and product recommendation at Sprint.

Design/implementation of eCommerce solution for Barnes and Noble College Booksellers.

Architectural and business assessment, product selection and roadmap for PetSmart.

Jon has been with Sapient for over 11 years. Prior to joining Sapient, Jon spent over 15 years at American Airlines/Sabre responsible for a number of technology areas including airline reservations, pricing and yield management, ticketing and lastly Vice President of Technology for GetThere (now Travelocity Business).

Jon has been a member of the IBM Websphere Commerce Product Advisory board for over two years and manages the technical components of Sapient’s partnerships with key Commerce vendors such as IBM, Oracle and Hybris.

Check out the incredible speaker line-up to see who will be joining Jon.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:15 Tracking Panel Discussion: Tracking The Impact Of Digital On In-Store: Having A Clear Picture Of Where Your Customers Are Shopping And Why

Our panelists review their methodologies for tracking the impact of online and offline, and how they are using this information to provide better customer experiences.

• What types of tools are you using to develop an understanding of both online and offline
behaviors of your customers?
• How can you execute tests to attempt to understand the value of digital channels on in-store?
• What’s the value of acquiring a new customer? How do you identify this?
• Once you know there is an influence at the store, what are you doing with this information?
What can you do with those “value” numbers once you’ve figured them out?
• Are you pushing more to the store, or increasing your budget in certain areas? How are you
using this data to then impact where you are spending budget?
• Have you shifted your thinking around online and offline as a result?
• Are you using mobile to drive customers in-store as a result of your findings?