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John Squire

President
OrderDynamics

John brings more than 10 years of experience in executive management and SaaS to OrderDynamics. Prior to OrderDynamics, John was featured regularly as the Chief Strategy Officer, IBM Smarter Commerce at leading industry events and in key publications. Prior to his time at IBM, John spent 11 years at Coremetrics where through various roles, he helped turn Coremetrics into a leading website analytics tool.

Check out the incredible speaker line-up to see who will be joining John.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:45 eCommerce Panel Discussion: A Review Of The Roles And Responsibilities Needed To Further eCommerce Organizations

All ecommerce organizations are structured differently – or should they be? Our panelists from different sized organizations tackle internal structure questions to help you identify how to work most efficiently as an ecommerce organization, whether you are online only or brick and mortar.

• What are the types of internal roles that an ecommerce organization needs to be efficient and
effective?

• What are your ecommerce disciplines internally (analytics, digital marketing, digital marketing
production, software development, quality assurance, project managers, product managers,
operations/customer service, merchandising, and marketing technology)? How are you
structured and why?

• What challenges do you have around organizational structure?

• What opportunities exist in terms of helping your teams to work in the most efficient way to
further your ecommerce business?