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Joe Dalton

Chief Product Officer
SmartFocus

Joe is the Chief Product Officer at SmartFocus, the leading provider of on-demand consumer marketing applications, and is responsible for the SmartFocus Message Cloud overall product strategy. Joe has over 25 years experience designing and building applications that address critical business needs, and was the founder and CEO of Knowledge Discovery One (KD1), which is widely credited with inventing and applying advanced analytics, such as market basket analysis, to solve key marketing and merchandising challenges in the retail industry. Joe lives in Seattle, and holds an M.B.A., a B.S. in Electrical Engineering and a B.A in Economics from the University of Michigan.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

15:15 Get Your Customers To Both Engage (And Buy) With Real-Time Contextualized Messaging

In this session, learn how a little data goes a long way in transforming you from a batch, campaign centric marketer to a personalized, contextualized, real-time marketer. The result: more engaged customers and much higher return on your marketing spend. Oh, and someone in the audience will win a guitar!