View the Latest Edition of eTail West Here

View All Speakers

Jennifer DiMotta

VP eCommerce
The Sports Authority

Jennifer DiMotta has more than 17 years of experience leading retailers to double-digit e-commerce growth through strategic planning, budgeting and goals, and vision and people development. Currently, as vice president of e-commerce for the Sports Authority, one of the largest sporting good retailers in the United States, Jennifer heads up the e-commerce division, developing the e-commerce strategic road map, the e-commerce and omnichannel organization, and all e-commerce profitability management. Through her leadership, strategy and vision, Jennifer’s team achieved record revenue in 2013. Prior to Sports Authority, Jennifer was the senior director of global e-commerce at Office Depot, where she led a team of online merchandisers, online search and navigation specialists, and the company’s content management team. During her tenure at Office Depot, Jennifer developed, managed and executed all aspects of the e-commerce strategy for OfficeDepot.com, and was responsible for developing cohesive, high-impact brand marketing, merchandising and commerce development plans. Prior to Office Depot, Jennifer held high-ranking positions at ReStockIt.com and Hayneedle.

Follow Jennifer @SportsAuthority

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:45 Panel Discussion: Efficiently Creating An Integrated Omni-Channel Environment

This panel takes a detailed look at omni-channel – specifically how to become a fully integrated omni-channel organization that delivers upon that “omni-channel promise”. Find the means to make your channels virtually “invisible” to the customer after attending this dynamic session, with heads of eCommerce from apparel, department stores and restaurant retailers.

• Defining omni-channel and thinking about the customer first

• Transitioning on the front and back end to enable omni-channel customer experiences

• Enabling customers to interact with your brand when they know you in a different form and
transact with you in a different medium

• Tracking and quantifying your efforts

• Budget allocation: where to take risks without hurting the brand and blowing through budget