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Jen Horsley

Regional Vice President, New Business Development
HelloWorld

Jen Horsley is a true veteran of the digital promotions space, having spent 11 years at HelloWorld (formerly ePrize). She’s worked with clients including P&G, Target, Chipotle, Schwan’s and 3M. Jen’s focus at HelloWorld is fostering strategic client relationships that lead to long term partnerships. Prior to HelloWorld, Jen was with ViewPoint, Vivendi Universal and Yahoo!. When Jen’s not thinking about her clients or spending time with her husband and 3 year old twin daughters, she can be found drinking Napa Valley’s smoothest red wines.

Check out the incredible speaker line-up to see who will be joining Jen.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:15 Retention Panel Discussion: Retention And Loyalty: Embracing Your Customer Base (New And Existing) And Focusing On Extracting The Greatest Net Benefit From Them

Everyone knows that loyal customers have the highest LTV, but the means to obtain longstanding loyalty remains a consistent challenge. Our loyalty experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

• Defining who your customer is first and placing an appropriate value on each customer

• Targeting and segmenting your customer base based on these value pools

• Structuring offerings/programs that target specific segments

• Analyzing your program results to further refine them

• Targeting customers along the entire customer lifecycle and building loyalty throughout the
lifecycle

• Focusing on segmentation, program development and execution, analysis, program
refinement, and economic value summary