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Jeff Palumbo

North America eCommerce Optimization Lead
Lenovo

As Lenovo’s North American Web Optimization Lead, Jeff Palumbo strategizes innovative methods of optimization and personalization for Lenovo’s website. Since joining Lenovo in 2011, Jeff has successfully led multiple, high-visibility, strategic projects, which have raised customer satisfaction, plugged internal gaps and generated new revenue streams. Prior to joining Lenovo, Jeff graduated with an MBA in Innovation Management from Syracuse University and was the Marketing Manager at Themis Media’s gaming lifestyle site, The Escapist

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Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

17:15 Your Test Failed, Congrats!

The goal of testing should always be to gain confidence in the results, whether they were what you wanted to see or not. If the data doesn’t show a definitive value, that does not mean the idea is a failure – it means you didn’t pull the proper lever to show a difference. As far as testing in general goes, keep pushing the limits, even a complete flop shows you how not to do something. Jeff Palumbo, who runs web optimization at Lenovo, has executed both small to major strategic tests, and presents his pitfalls and testing roadmap during this dynamic session.

o Why a test failing isn’t necessarily a bad thing

o What a company should try to achieve when testing

o If a test fails, what is the next step?

o Gut versus Data – what decision is correct to move forward with?

Web Design & Merchandising Summit

Monday, May 2nd, 2016

13:55 Usability Panel Discussion: Rethinking Usability Testing And Focusing On Long-Term ROI Drivers For Your Organization

If you are going to test, what is it that you do first? How are you structuring and executing your tests? Our usability specialists review best practices, including keeping testing as a key focus area for your business, using the appropriate KPIs with your test results and the means to communicate the results internally to improve your overall customer experience.

• How are you structuring your tests, and who is involved?

• How to think about internal communication and how UX fits into the larger organization?

• How are you thinking about ROI from a UX perspective?

• What KPIs are you using?