Jason Gowans


Director Data Lab
Nordstorm

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016


16:15 Tracking Panel Discussion: Tracking The Impact Of Digital On In-Store: Having A Clear Picture Of Where Your Customers Are Shopping And Why


Our panelists review their methodologies for tracking the impact of online and offline, and how they are using this information to provide better customer experiences.

• What types of tools are you using to develop an understanding of both online and offline
behaviors of your customers?
• How can you execute tests to attempt to understand the value of digital channels on in-store?
• What’s the value of acquiring a new customer? How do you identify this?
• Once you know there is an influence at the store, what are you doing with this information?
What can you do with those “value” numbers once you’ve figured them out?
• Are you pushing more to the store, or increasing your budget in certain areas? How are you
using this data to then impact where you are spending budget?
• Have you shifted your thinking around online and offline as a result?
• Are you using mobile to drive customers in-store as a result of your findings?